Online communication is enhanced through networked media culture such as hyperlinks, multimedia and sharing. The affordances of these networked media culture allow users to compose an online identity and to create a community of interest.
Hyperlinks have become a fundamental aspect of the internet. The quality of hyperlinks allows individuals to perform an action and enhance online communication. The basis of hyperlink is to link and access information. The link created allows individuals to continue related searches which thus create a community of interest. These links create a social and cultural structure which enables the construction of identity. The affordances of hyperlinks allow enhanced communication. Evidence of this is noted in Halavais interpretation of the hyperlink as an organising principle. Hyperlinks have been adopted in everyday use and will increasingly become more important in our everyday lives. As Halavais notes in the history of the hyperlink is that hyperlinks present the ability to teach and persuade. This is clearly evident in the development of communication online in which user is able to do this to educate other users on a topic.
Multimedia has allowed online communication to expand. Multimedia covers a broad spectrum from YouTube, Instagram, and Twitter to generic websites. The quality of multimedia improves online communication on a global scale because users can connect and communicate their interests to others. This creates a community of interest among users who view and access these videos. This community can range from interests in common geography, social interaction and other ties such as politics or the environment. The importance of the affordances of multimedia is that the quality improves the receptivity. The dynamics of pictures, music and video assists in the audience receiving the message. Users, corporations and advertisers are able to establish an identity and these create a community of interest by what the multimedia portrays.
Online sharing has increasingly become a dominant aspect of social networking sites. These sites including Facebook, YouTube and Twitter have enhanced online communication through creating a community of interest on what is shared. This sharing of information has created an identity for both individuals and businesses. Sharing is building a support network in terms of creating a community of interest. Online communication is emphasised due to the quality of what users share, especially on social networking services
- Halavais, A. (2008). The hyperlink as organizing principle. In J. Turow & L.Tsui (EDs), The hyperlinked society: Questioning connections in the digital age (pp. 39-55). USA: The University of Michigan Press.
- Unknown (2011). When did online sharing become so important? Viewed 19 September 2013. Retrieved from: <www.brandignity.com/2011/03/online-sharing-importance/>
- Bridges, S. (2013). Week 2- www, hyperlinks, app-ification [powerpoint slides]. Retrieved from: <http://learnonline.canberra.edu.au/course/view.php?id=1039>